Here is the article that Milano Finanza, a leading economic and financial daily newspaper, dedicated to Dorafalù in the issue of December 17, 2024.
Luisa Bernascone, founder of Dorafalù, has been able to transform her vision into a renowned reality, collaborating with the biggest names in international fashion. His passion for his work has made the Dorafalù atelier a point of reference in the high fashion sector, capable of interpreting the dreams of designers and transforming them into wearable works of art. Since 2004, Dorafalù has been a reality that operates in the field of high fashion, a tailoring atelier that designs, interprets and creates haute couture garments for the most important Italian and international fashion houses. Luisa, originally from Turin, is the founder of this company, which has consolidated its business and reputation thanks to an extraordinary expertise in haute couture, combined with creativity, vision and a great passion for her work. 2024 marked the twentieth anniversary of Dorafalù and, for the first time, Luisa wanted to tell her story and the history of the company, its evolution and growth over time, its successes and awards but also the continuous challenges and new perspectives. Thanks to her innovative, creative and interpretative vision, and to her technical and design skills, Luisa Bemascone has become an established entrepreneur over the years and today the Dorafalù atelier offers a complete tailoring service, ranging from modeling to the creation of the prototype, from the finishing of samples, to fashion show items and the related development and production processes. From ready-to-wear to haute couture, from events to fashion shows, where fashion winks at art, theatre and design. Thanks to his creativity and tireless tenacity, Dorafalù has achieved a prominent role in the luxury sector and is today a leading company rewarded for its excellence and exclusivity, capable of interpreting the creative ideas of the most prestigious stylists and designers, creating iconic garments for fashion weeks and red carpets. This is demonstrated by the fundamental goals that Dorafalù has achieved in just a few years: the collaboration with Valentino, for which prototypes, runway items, evening dresses and VIP dresses are created; the creation of runway items for the Armani Privè haute couture line; the prestigious collaborations with Gianni Versace, Versace Couture, Schiaparellit Yves Saint Laurent, Tom Ford, Chanel, Giambattista Valli, Prada, Roberto Cavalli Couture, Balenciaga, Tod’s, Ralph & Russo, Dundas, Ramzen, Michael Kors, Del Core, Palm Angels, Area and many emerging couturiers. Now come new challenges. “Creating uncompromising excellence in the world of fashion and luxury” is the strong and clear statement that Luisa Bernascone places as the foundation of her work. “We are committed to interpreting the evolution of the canons of elegance conceived by stylists, offering ever-better creations. The inspiration given by dreams guides our passion, fueled by a unique creative flair of great value.” And Luisa talks about dreams, first imagined and then realized, that look to an increasingly bright future, in which Made in Italy will be increasingly stronger and recognized as a guide of style and creativity. Dreams that come true, thanks to Dorafalù.
