What they say about us: Milano Finanza dedicates an important article to Dorafalù to celebrate the twentieth anniversary of the Company which is celebrating twenty years of success in 2024.
“Dorafalù celebrates 20 years of creativity, passion and high quality. All embellished with a touch of magic. And to pay homage to this first great achievement, the founder Luisa Bemascone will hold an event on May 31st in the splendid and majestic setting of Villa Borromeo in Cassano D’Adda. A special evening to celebrate the journey made so far in a place that reflects the soul of Dorafalù. To celebrate 20 years of Dorafalù and 38 years of career excites me and fills me with pride, as I have cultivated this dream of mine from the beginning with humility, tenacity and determination. Each of these 20 years represents a stage in what Dorafalù is today: I look back and see a path full of creativity, ideas, excitement and great satisfaction”, the entrepreneur of Turin origins told MFF. It all began in 2004, when, after many years of working as a pattern maker in Turin with the Gruppo Finanziario Tessile and experience gained alongside big names in fashion, the designer understood that the time had come to launch her own project, something personal. Hence the decision to take over a small tailoring workshop in the Milanese hinterland to embark on his new careercourse. Thus Dorafalù was born. And from the production of the garments to the design it is a short step. Day after day, Luisa is committed to making the business grow and evolve, taking care of the selection and training of her collaborators, to whom she transmits the experience and passion that distinguish her. And so we soon moved from a laboratory to a company, a company that saw its first turning point in 2009 with the expansion and transfer to the new headquarters, whose current structure includes 40 highly qualified professionals, pattern makers, sample makers and seamstresses. Today Dorafalù is an established company that operates in the high fashion sector. A tailoring atelier that designs, interprets and creates haute couture garments for important Italian and international fashion houses. Starting from the collaboration with Versace, for which prototypes, runway garments, evening dresses and VIP dresses are created, up to the creation of runway items for the haute couture lines. Not to mention the exceptional partnerships with names of the caliber of Schiaparelli, Yves Saint Laurent, Tom Ford, Chanel, Giambattista Valli, Prada, Roberto Cavalli Couture, Balenciaga, Tod’s, Ralph & Russo, Ramzen, Michael Kors, Del Core, Palm Angels, Area and many emerging couturiers. «Dorafalù has become a point of reference for the fashion industry. Our skills are an excellence of Made in Italy and I consider myself proud of this goal because I have pursued it, aware that only by aspiring to the best can we achieve what we want”, explained the designer, adding that: “I am not obviously there were also no difficulties but the conviction of carrying forward something really important allowed me to overcome them. However, I do not consider this celebration a point of arrival, but rather a reward for what has been done so far.” As highlighted, all this is not a point of arrival for Luisa, because now the objective is to pursue new challenges and experiences, without setting limits in what is the company’s fundamental know-how: design. In an evolving world, the engineering ability that transforms successful intuitions into fabric creations, the technologically advanced equipment and, above all, the expert hands of the collaborators are the strong point of the atelier. «Having arrived this far projects me towards renewed goals. I feel ready to accept the challenges that a fast-paced world offers us every day: New markets and new technologies open up growth prospects that I am preparing to face with unchanged enthusiasm”, she clarified. Business prospects are also promising. As the entrepreneur herself said, after the backlash caused by Covid, Dorafalù managed to restart the business very positively, with a constant growth of 50% in turnover every year from 2022 to today, also estimating this important result for 2024. “
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